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RankingsOnline Adoption Leaders
Where has online overtaken the counter? These are national online shares of gaming revenue for 2024 (Europe from EGBA; the US commercial figure from the AGA for comparison). The Nordics lead by a distance, a legacy of early, well-channelled online regulation.
| # | Market | Online share |
|---|---|---|
| 1 | Sweden | 68.3% |
| 2 | Finland | 68.1% |
| 3 | Denmark | 68.1% |
| 4 | Europe (average) | 39.0% |
| 5 | United States | 30.0% |
| 6 | Spain | 14.2% |
How it’s built. European shares are online GGR as a percentage of total GGR, 2024. The US figure is online as a share of commercial gaming and is not perfectly comparable. Canada is not shown as a single figure because reporting is provincial; Ontario’s online channel is covered on its own page.